Flatten the AI J-Curve

Enterprise AI Playbook

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Don't Panic

Three board-ready scripts for the moments your AI initiative is most at risk.

What you say, and when, determines whether you survive the J-curve. Most executives show up to Month 4 unprepared. This kit makes sure you're not one of them.

— Chapter 2: The J-Curve
The Kill Zone hits between Months 3 and 6. That’s when the CFO pulls usage reports, productivity is down, and board members start asking pointed questions. Most executives wing it. They apologise, hedge, and promise faster results. That’s how programmes get killed. These three scripts give you the exact language for Month 0, Month 4, and Month 10 — written, sequenced, and ready to deliver.
Month 0
The Insurance Policy
Lock in 18-month budget protection and get the productivity dip on record before it happens. When Month 4 arrives, you say: “As predicted.” Three slides: J-curve visual, leading indicators, budget ask.
Month 4
Hold the Line
Everything looks wrong. This is the Kill Zone. Do not apologise. Do not hedge. Report leading indicators. Point back to Month 0. Includes a “What You Must Not Say” section. This script keeps your budget intact.
Month 10
The Victory Lap
Productivity is back. First time you talk about outcomes. Name the team, name the number, get approval to expand. Story first, then the 30% capacity number. Expansion ask baked in.
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Your three scripts are ready to download below. While you wait — the book that explains why these moments matter.

The Insurance Policy Month 0 Script · .docx Hold the Line Month 4 Script · .docx The Victory Lap Month 10 Script · .docx
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These scripts come from the J-curve survival framework in Flatten the AI J-Curve. Chapter 2 explains why the Kill Zone kills most programmes — and why the ones that survive always planned for it in advance.

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The Executive Blueprint for AI Adoption

Flatten The AI J-Curve

Your Unfair Advantage in the Race to Enterprise Adoption

Launching Spring 2026.